Denim

Solar

Proud to be Boring 

Denim Solar

Proud to be Boring

Denim Solar

Proud to be Boring

Denim Solar

Proud to be Boring 

Denim Solar

Proud to be Boring 

Denim makes solar energy simple. Born from their parent company Solarclarity in 2014, it’s Denim’s mission to make solar accessible for all. As of today, they’re one of the leading distributors in solar energy solutions. 

We’ve created an entire campaign around their secret superpower..the fact that their solar panels are incredibly boring. 

This might not seem like much of an insight, but Denim knows that a very large portion of potential customers get sunstroke from the amount of technical data they have to swallow in the current solar market. Lots of technical talk, lots of numbers. And that’s no fun. It’s boring! 
The solar industry loses a lot of potential customers this way.

So, we came up with a solution. Boring can also be positive. Especially with Denim. Their solar products are so reliable you can literally forget about them. How boring is that? Buying solar panels at Denim means you can get on with your day. Doing stuff you like. Because of those solar panels? They work. 



CREDITS
Produced by - Holy Fools
Client - Denim Solar 

Denim makes solar energy simple. Born from their parent company Solarclarity in 2014, it’s Denim’s mission to make solar accessible for all. As of today, they’re one of the leading distributors in solar energy solutions. 

We’ve created an entire campaign around their secret superpower..the fact that their solar panels are incredibly boring. 

This might not seem like much of an insight, but Denim knows that a very large portion of potential customers get sunstroke from the amount of technical data they have to swallow in the current solar market. Lots of technical talk, lots of numbers. And that’s no fun. It’s boring! 
The solar industry loses a lot of potential customers this way.

So, we came up with a solution. Boring can also be positive. Especially with Denim. Their solar products are so reliable you can literally forget about them. How boring is that? Buying solar panels at Denim means you can get on with your day. Doing stuff you like. Because of those solar panels? They work. 



CREDITS
Produced by - Holy Fools
Client - Denim Solar 

Denim makes solar energy simple. Born from their parent company Solarclarity in 2014, it’s Denim’s mission to make solar accessible for all. As of today, they’re one of the leading distributors in solar energy solutions. 

We’ve created an entire campaign around their secret superpower..the fact that their solar panels are incredibly boring. 

This might not seem like much of an insight, but Denim knows that a very large portion of potential customers get sunstroke from the amount of technical data they have to swallow in the current solar market. Lots of technical talk, lots of numbers. And that’s no fun. It’s boring! 
The solar industry loses a lot of potential customers this way.

So, we came up with a solution. Boring can also be positive. Especially with Denim. Their solar products are so reliable you can literally forget about them. How boring is that? Buying solar panels at Denim means you can get on with your day. Doing stuff you like. Because of those solar panels? They work. 



CREDITS
Produced by - Holy Fools
Client - Denim Solar 

Denim makes solar energy simple. Born from their parent company Solarclarity in 2014, it’s Denim’s mission to make solar accessible for all. As of today, they’re one of the leading distributors in solar energy solutions. 

We’ve created an entire campaign around their secret superpower..the fact that their solar panels are incredibly boring. 

This might not seem like much of an insight, but Denim knows that a very large portion of potential customers get sunstroke from the amount of technical data they have to swallow in the current solar market. Lots of technical talk, lots of numbers. And that’s no fun. It’s boring! 
The solar industry loses a lot of potential customers this way.

So, we came up with a solution. Boring can also be positive. Especially with Denim. Their solar products are so reliable you can literally forget about them. How boring is that? Buying solar panels at Denim means you can get on with your day. Doing stuff you like. Because of those solar panels? They work. 



CREDITS
Produced by - Holy Fools
Client - Denim Solar 

Denim makes solar energy simple. Born from their parent company Solarclarity in 2014, it’s Denim’s mission to make solar accessible for all. As of today, they’re one of the leading distributors in solar energy solutions. 

We’ve created an entire campaign around their secret superpower..the fact that their solar panels are incredibly boring. 

This might not seem like much of an insight, but Denim knows that a very large portion of potential customers get sunstroke from the amount of technical data they have to swallow in the current solar market. Lots of technical talk, lots of numbers. And that’s no fun. It’s boring! 
The solar industry loses a lot of potential customers this way.

So, we came up with a solution. Boring can also be positive. Especially with Denim. Their solar products are so reliable you can literally forget about them. How boring is that? Buying solar panels at Denim means you can get on with your day. Doing stuff you like. Because of those solar panels? They work. 



CREDITS
Produced by - Holy Fools
Client - Denim Solar