Poesiat & Kater

The BAR
(beer assistance referee) 

Poesiat & Kater

The BAR (Beer Assitence Referee) 

Poesiat & Kater 

The BAR (Beer Assistance Referee)

Poesiat & Kater 

The BAR (Beer Assistance Referee)

Poesiat & Kater 

The BAR -
Beer Assistance Referee 

Migrant workers in Qatar continue to face labour abuses. Curtailment of freedom of expression even increased in the run-up to FIFA World Cup 2022. Besides, women and LGBTI people continue to face discrimination in law and practice. Still there will be a World Cup in Qatar…

Amsterdam based brewery Poesiat en Kater wants people to enjoy football but at the same keep stressing the importance of better human rights.

BRIEF
Create an idea (with limited budget and resources) that resonates with football supporters.

PRODUCT
We developed a new beer can for Poesiat & Kater: the BAR-beer. One side is red, the other side is yellow. So people can show their colour regarding this controversial World Cup. 

BAR-beer is available in cafés, the Poesiat & Kater tasting room and the brewery's own webshop. Twenty percent of the webshop revenue will be donated to Amnesty International.
 
ADVERTISING
To advertise the new beer can, we’ve produced an online video, also published on social media.

PUBLICITY
The BAR-beer generated a lot of free publicity in Dutch media. It was covered in the TV-Show Hart van Nederland and published in the newspapers Het Parool and AD.

The Amsterdam brewery Poesiat en Kater wants to draw attention to the situation in Qatar, especially during the World Cup. In the run-up to the World Cup, there was plenty of attention for the human rights situation in Qatar, but now that the World Cup is approaching, this threatens to fade into the background.

BRIEF
Create an idea (with limited budget and resources) that resonates with conscious consumers and triggers media to draw attention about the situation in Quatar.

CONCEPT
We developed a new beer can with bright red-yellow colours, so the consumer can show which 'card' - red or yellow - he or she is giving to the upcoming World Cup in Qatar. This way the brewery wants to keep the conversation about the human rights violations in Qatar going both before and during the World Cup and thus prevent a possible repetition.

The BAR beer is available in cafés, online, the Poesiat & Kater tasting room and the brewery's own webshop. 20% of the turnover of the webshop is donated to Amnesty International.
 
RESULTS
We produced a video that was being distributed online and on social media. The BAR gained a lot of free publicity in Dutch media, it was covered in the TV-Show Hart van Nederland and in newspapers as Het Parool and AD. 

The Amsterdam brewery Poesiat en Kater wants to draw attention to the situation in Qatar, especially during the World Cup. In the run-up to the World Cup, there was plenty of attention for the human rights situation in Qatar, but now that the World Cup is approaching, this threatens to fade into the background.

BRIEF
Create an idea (with limited budget and resources) that resonates with conscious consumers and triggers media to draw attention about the situation in Quatar.

CONCEPT
We developed a new beer can with bright red-yellow colours, so the consumer can show which 'card' - red or yellow - he or she is giving to the upcoming World Cup in Qatar. This way the brewery wants to keep the conversation about the human rights violations in Qatar going both before and during the World Cup and thus prevent a possible repetition.

The BAR beer is available in cafés, online, the Poesiat & Kater tasting room and the brewery's own webshop. 20% of the turnover of the webshop is donated to Amnesty International.
 
RESULTS
We produced a video that was being distributed online and on social media. The BAR gained a lot of free publicity in Dutch media, it was covered in the TV-Show Hart van Nederland and in newspapers as Het Parool and AD. 

The Amsterdam brewery Poesiat en Kater wants to draw attention to the situation in Qatar, especially during the World Cup. In the run-up to the World Cup, there was plenty of attention for the human rights situation in Qatar, but now that the World Cup is approaching, this threatens to fade into the background.

BRIEF
Create an idea (with limited budget and resources) that resonates with conscious consumers and triggers media to draw attention about the situation in Quatar.

CONCEPT
We developed a new beer can with bright red-yellow colours, so the consumer can show which 'card' - red or yellow - he or she is giving to the upcoming World Cup in Qatar. This way the brewery wants to keep the conversation about the human rights violations in Qatar going both before and during the World Cup and thus prevent a possible repetition.

The BAR beer is available in cafés, online, the Poesiat & Kater tasting room and the brewery's own webshop. 20% of the turnover of the webshop is donated to Amnesty International.
 
RESULTS
We produced a video that was being distributed online and on social media. The BAR gained a lot of free publicity in Dutch media, it was covered in the TV-Show Hart van Nederland and in newspapers as Het Parool and AD. 

The Amsterdam brewery Poesiat en Kater wants to draw attention to the situation in Qatar, especially during the World Cup. In the run-up to the World Cup, there was plenty of attention for the human rights situation in Qatar, but now that the World Cup is approaching, this threatens to fade into the background.

 

 

BRIEF
Create an idea (with limited budget and resources) that resonates with conscious consumers and triggers media to draw attention about the situation in Quatar.

CONCEPT
We developed a new beer can with bright red-yellow colours, so the consumer can show which 'card' - red or yellow - he or she is giving to the upcoming World Cup in Qatar. This way the brewery wants to keep the conversation about the human rights violations in Qatar going both before and during the World Cup and thus prevent a possible repetition.

The BAR beer is available in cafés, online, the Poesiat & Kater tasting room and the brewery's own webshop. 20% of the turnover of the webshop is donated to Amnesty International.
 
RESULTS
We produced a video that was being distributed online and on social media. The BAR gained a lot of free publicity in Dutch media, it was covered in the TV-Show Hart van Nederland and in newspapers as Het Parool and AD. 

 

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About us
Contact

Van Ostadestraat 149a,
1073 TK Amsterdam
Phone: +31 6 45 30 24 52
Email: mail@thisagency.nl



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