Denim 

Solar, It's that simple. 

Denim

Solar It's That
Simple

Denim

Solar, It's that simple.

Denim

Solar, It's that simple. 

Denim

Solarclarity is the leading online PV distributor of solar hardware, batteries and charging
stations.

BRIEF
Deliver  a 360 brand campaign that shows the effective simplicity of the SC-process when
buying and installing their solar panels.

CONCEPT
Using simple daily activities as metaphors for the unambiguous way of installing SC-panels, like: tying shoelaces, baking an egg and lighting candles on a birthday cake….

CREDITS

Produced by - Vilain & Gai
Creative Direction - Ingmar Larsen & Mark Goede
DOP & Regie - Thiemo van Dam
Art Department & Set Design - Iris Schutgevaar
AD - Arjen van Doezelaar
Gaffer - Tjeerd Melchers
Grip - Maxime Vallentin
Focuspuller - Yuma van Eek
Electricien - Leon de Haas
Edit - Chee-Han Kartosen Wong
Colorgrading - Nicolay Lima
Styling - Vilain & Gai
Assistant Art Department - Felix Dukker
Hand Models - Annemare Guepin & Craig Obi
Sound Design - Sounds Right 
Agency - This Agency
Client - Denim Solar Clarity


BRIEF
Deliver  a 360 brand campaign that shows the effective simplicity of the SC-process when
buying and installing their solar panels.

CONCEPT
Using simple daily activities as metaphors for the unambiguous way of installing SC-panels, like: tying shoelaces, baking an egg and lighting candles on a birthday cake….

CREDITS
Produced by - Vilain & Gai
Creative Direction - Ingmar Larsen & Mark Goede
DOP & Regie - Thiemo van Dam
Art Department & Set Design - Iris Schutgevaar
AD - Arjen van Doezelaar
Gaffer - Tjeerd Melchers
Grip - Maxime Vallentin
Focuspuller - Yuma van Eek
Electricien - Leon de Haas
Edit - Chee-Han Kartosen Wong
Colorgrading - Nicolay Lima
Styling - Vilain & Gai
Assistant Art Department - Felix Dukker
Hand Models - Annemare Guepin & Craig Obi
Sound Design - Sounds Right 
Agency - This Agency
Client - Denim Solar Clarity

BRIEF
Deliver  a 360 brand campaign that shows the effective simplicity of the SC-process when
buying and installing their solar panels.

CONCEPT
Using simple daily activities as metaphors for the unambiguous way of installing SC-panels, like: tying shoelaces, baking an egg and lighting candles on a birthday cake….

CREDITS
Produced by - Vilain & Gai
Creative Direction - Ingmar Larsen & Mark Goede
DOP & Regie - Thiemo van Dam
Art Department & Set Design - Iris Schutgevaar
AD - Arjen van Doezelaar
Gaffer - Tjeerd Melchers
Grip - Maxime Vallentin
Focuspuller - Yuma van Eek
Electricien - Leon de Haas
Edit - Chee-Han Kartosen Wong
Colorgrading - Nicolay Lima
Styling - Vilain & Gai
Assistant Art Department - Felix Dukker
Hand Models - Annemare Guepin & Craig Obi
Sound Design - Sounds Right 
Agency - This Agency
Client - Denim Solar Clarity

BRIEF
Deliver  a 360 brand campaign that shows the effective simplicity of the SC-process when
buying and installing their solar panels.

CONCEPT
Using simple daily activities as metaphors for the unambiguous way of installing SC-panels, like: tying shoelaces, baking an egg and lighting candles on a birthday cake….

CREDITS
Produced by - Vilain & Gai
Creative Direction - Ingmar Larsen & Mark Goede
DOP & Regie - Thiemo van Dam
Art Department & Set Design - Iris Schutgevaar
AD - Arjen van Doezelaar
Gaffer - Tjeerd Melchers
Grip - Maxime Vallentin
Focuspuller - Yuma van Eek
Electricien - Leon de Haas
Edit - Chee-Han Kartosen Wong
Colorgrading - Nicolay Lima
Styling - Vilain & Gai
Assistant Art Department - Felix Dukker
Hand Models - Annemare Guepin & Craig Obi
Sound Design - Sounds Right 
Agency - This Agency
Client - Denim Solar Clarity

BRIEF
Deliver  a 360 brand campaign that shows the effective simplicity of the SC-process when
buying and installing their solar panels.

CONCEPT
Using simple daily activities as metaphors for the unambiguous way of installing SC-panels, like: tying shoelaces, baking an egg and lighting candles on a birthday cake….

CREDITS
Produced by - Vilain & Gai
Creative Direction - Ingmar Larsen & Mark Goede
DOP & Regie - Thiemo van Dam
Art Department & Set Design - Iris Schutgevaar
AD - Arjen van Doezelaar
Gaffer - Tjeerd Melchers
Grip - Maxime Vallentin
Focuspuller - Yuma van Eek
Electricien - Leon de Haas
Edit - Chee-Han Kartosen Wong
Colorgrading - Nicolay Lima
Styling - Vilain & Gai
Assistant Art Department - Felix Dukker
Hand Models - Annemare Guepin & Craig Obi
Sound Design - Sounds Right 
Agency - This Agency
Client - Denim Solar Clarity

 

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Shoes
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Egg
Orange
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Selected Works

Denim SolarProject type

Poesiat & KaterProject type

SolarclarityProject type

BluemovementProject type

Round11Work

Previous workProject type

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