Bluemovement

BM is a Bosch start-up that offers subscriptions for the use of household appliances.

BRIEF
Deliver creative concepts & digital assets for the BlueMovement (BM) introduction in Germany.
Create awareness for the industry proposition: You can buy, but you can also rent…

CONCEPT
We positioned the devices out of the domestic context, in line with BlueMovement's core benefits: No property, No hassle, No waste…

Models communicate with brightly coloured, miniaturised signs to - playfully - position BlueMovement as a change maker: for a new sustainable household.

ASSETS
Brand Book
Photography
Brand Film
Youtube
Instagram
Google Display

CREDITS
Produced by - Oxford House
Client - BlueMovement

.

BM is a Bosch start-up that offers subscriptions for the use of household appliances.

BRIEF
Deliver creative concepts & digital assets for the BlueMovement (BM) introduction in Germany.
Create awareness for the industry proposition: You can buy, but you can also rent…

CONCEPT
We positioned the devices out of the domestic context, in line with BlueMovement's core benefits: No property, No hassle, No waste…

Models communicate with brightly coloured, miniaturised signs to - playfully - position BlueMovement as a change maker: for a new sustainable household.

ASSETS
Brand Book
Photography
Brand Film
Youtube
Instagram
Google Display

CREDITS
Produced by - Oxford House
Client - BlueMovement

BM is a Bosch start-up that offers subscriptions for the use of household appliances.

BRIEF
Deliver creative concepts & digital assets for the BlueMovement (BM) introduction in Germany.
Create awareness for the industry proposition: You can buy, but you can also rent…

CONCEPT
We positioned the devices out of the domestic context, in line with BlueMovement's core benefits: No property, No hassle, No waste…

Models communicate with brightly coloured, miniaturised signs to - playfully - position BlueMovement as a change maker: for a new sustainable household.

ASSETS
Brand Book
Photography
Brand Film
Youtube
Instagram
Google Display

CREDITS
Produced by - Oxford House
Client - BlueMovement

BM is a Bosch start-up that offers subscriptions for the use of household appliances.

BRIEF
Deliver creative concepts & digital assets for the BlueMovement (BM) introduction in Germany.
Create awareness for the industry proposition: You can buy, but you can also rent…

CONCEPT
We positioned the devices out of the domestic context, in line with BlueMovement's core benefits: No property, No hassle, No waste…

Models communicate with brightly coloured, miniaturised signs to - playfully - position BlueMovement as a change maker: for a new sustainable household.

ASSETS
Brand Book
Brand Film
Photography
Youtube
Social content

CREDITS
Produced by - Oxford House
Client - BlueMovement

BM is a Bosch start-up that offers subscriptions for the use of household appliances.

BRIEF
Deliver creative concepts & digital assets for the BlueMovement (BM) introduction in Germany.
Create awareness for the industry proposition: You can buy, but you can also rent…

CONCEPT
We positioned the devices out of the domestic context, in line with BlueMovement's core benefits: No property, No hassle, No waste…

Models communicate with brightly coloured, miniaturised signs to - playfully - position BlueMovement as a change maker: for a new sustainable household.

ASSETS
Brand Book
Brand Film
Photography
Social content

CREDITS
Produced by - Oxford House
Client - BlueMovement

Product Video's

BRIEF
Deliver 2 batches* of product videos. To address the different target groups regarding their daily (domestic) jobs to be done. And create awareness for the industry proposition: You can buy, but you can also rent… *A/B testing

CONCEPT: Batch 2: miniaturised worlds, showing daily (domestic) jobs to be done - without cast.

ASSETS
Digital video
Youtube
Instagram
Google Display

BRIEF
Deliver 2 batches* of product videos.
To address the different target groups regarding their daily (domestic) jobs to be done. And create awareness for the industry proposition: You can buy, but you can also rent… *A/B testing

CONCEPT:
Batch 2: miniaturised worlds, showing daily (domestic) jobs to be done - without cast.

ASSETS
Digital video
Youtube
Instagram
Google Display

CREDITS
Produced by - SetReSet Films / Kingdom of Something
Client - BlueMovement

BRIEF
Deliver 2 batches* of product videos. To address the different target groups regarding their daily (domestic) jobs to be done. And create awareness for the industry proposition: You can buy, but you can also rent… *A/B testing

CONCEPT
Batch 2: miniaturised worlds, showing daily (domestic) jobs to be done - without cast.

ASSETS
Digital video
Youtube
Instagram
Google Display

CREDITS
Agency: This Agency AMS
Creative direction: Arthur Schotsborg & Ingmar Larsen
Creative producer: Yasmin Guerrucci
Creative- & Art-direction: Setreset Films - Koen Berkhout
Production: Encrite Studio - Elmar Janse & Merel Klomp
Camera: Dennis Bravenboer & Koen Berkhout
Gaffer: Wiegert de Vries
Best boy: Wesley Mulder
Styling: Lieke Janssen
Post-production: Setreset Films - Koen Berkhout
Audio: Elephant Ears Audio

BRIEF
Deliver 2 batches* of product videos. To address the different target groups regarding their daily (domestic) jobs to be done. And create awareness for the industry proposition: You can buy, but you can also rent… *A/B testing

CONCEPT
Batch 2: miniaturised worlds, showing daily (domestic) jobs to be done - without cast.

ASSETS
Digital video
Youtube
Instagram
Google Display

CREDITS
Agency: This Agency AMS
Creative direction: Arthur Schotsborg & Ingmar Larsen
Creative producer: Yasmin Guerrucci
Creative- & Art-direction: Setreset Films - Koen Berkhout
Production: Encrite Studio - Elmar Janse & Merel Klomp
Camera: Dennis Bravenboer & Koen Berkhout
Gaffer: Wiegert de Vries
Best boy: Wesley Mulder
Styling: Lieke Janssen
Post-production: Setreset Films - Koen Berkhout
Audio: Elephant Ears Audio

BRIEF
Deliver product videos. To address the different target groups regarding their daily (domestic) jobs to be done. And create awareness for the industry proposition: You can buy, but you can also rent… *A/B testing

CONCEPT
Miniaturised worlds, showing daily (domestic) jobs to be done - without cast.

ASSETS
Digital video
Youtube
Instagram
Google Display

CREDITS
Produced by - SetResetFilms / Kingdom of Something
Client - BlueMovement

*Worked together with TBWA\NEBOKO