Bluemovement  

Bluemovement


Bluemovement

Bluemovement


Bluemovement

BM is a Bosch start-up that offers subscriptions for the use of household appliances.

BRIEF
Deliver creative concepts & digital assets for the BlueMovement (BM) introduction in Germany. 
Create awareness for the industry proposition: You can buy, but you can also rent…

CONCEPT
We positioned the devices out of the domestic context, in line with BlueMovement's core benefits: No property, No hassle, No waste…

Models communicate with brightly coloured, miniaturised signs to - playfully - position BlueMovement as a change maker: for a new sustainable household.

ASSETS
Brand Book
Photography
Brand Film 
Youtube  
Instagram 
Google Display

 

CREDITS
Agency: This Agency AMS
Creative Direction: Ingmar Larsen & Arthur Schotsborg
Projectmanager: Jantine Reilink
BlueMovement: Marjolein van Hek, Stefanie Meulesteen & Jesse Burkunk
Production House: Oxford House Amsterdam
Director: Sjors Baarveld
Executive Producers: Ava Elenbaas & Veronique Klomp
Photographer: Rutger Geleijnse
Photography Assistant: Angela Huizer
DOP: Job van Bijsteren
Gaffer: Simon Ruesink
Bestboy: Gijs Becks
Colorist: Jelle Helwig
Editor: Kevin Tromp
Animation: Kai van BlerckStyling: Perla van Munster
MUAH: Pascale Hoogstraate
Sound: Goldroger
Sound Production: Jung von Matt
Casting Agency: GEM FACES

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BM is a Bosch start-up that offers subscriptions for the use of household appliances.

BRIEF
Deliver creative concepts & digital assets for the BlueMovement (BM) introduction in Germany. 
Create awareness for the industry proposition: You can buy, but you can also rent…

CONCEPT
We positioned the devices out of the domestic context, in line with BlueMovement's core benefits: No property, No hassle, No waste…

Models communicate with brightly coloured, miniaturised signs to - playfully - position BlueMovement as a change maker: for a new sustainable household.

ASSETS
Brand Book
Photography
Brand Film 
Youtube 
Instagram 
Google Display

CREDITS
Agency: This Agency AMS
Creative Direction: Ingmar Larsen & Arthur Schotsborg
Projectmanager: Jantine Reilink
BlueMovement: Marjolein van Hek, Stefanie Meulesteen & Jesse Burkunk
Production House: Oxford House Amsterdam
Director: Sjors Baarveld
Executive Producers: Ava Elenbaas & Veronique Klomp
Photographer: Rutger Geleijnse
Photography Assistant: Angela Huizer
DOP: Job van Bijsteren
Gaffer: Simon Ruesink
Bestboy: Gijs Becks
Colorist: Jelle Helwig
Editor: Kevin Tromp
Animation: Kai van Blerck
Styling: Perla van Munster

MUAH: Pascale Hoogstraate
Sound: Goldroger
Sound Production: Jung von Matt
Casting Agency: GEM FACES

BM is a Bosch start-up that offers subscriptions for the use of household appliances.

BRIEF
Deliver creative concepts & digital assets for the BlueMovement (BM) introduction in Germany. 
Create awareness for the industry proposition: You can buy, but you can also rent…

CONCEPT
We positioned the devices out of the domestic context, in line with BlueMovement's core benefits: No property, No hassle, No waste…

Models communicate with brightly coloured, miniaturised signs to - playfully - position BlueMovement as a change maker: for a new sustainable household.

ASSETS
Brand Book
Photography
Brand Film 
Youtube  
Instagram 
Google Display

CREDITS
Agency: This Agency AMS
Creative Direction: Ingmar Larsen & Arthur Schotsborg
Projectmanager: Jantine Reilink
BlueMovement: Marjolein van Hek, Stefanie Meulesteen & Jesse Burkunk
Production House: Oxford House Amsterdam
Director: Sjors Baarveld
Executive Producers: Ava Elenbaas & Veronique Klomp
Photographer: Rutger Geleijnse
Photography Assistant: Angela Huizer
DOP: Job van Bijsteren
Gaffer: Simon Ruesink
Bestboy: Gijs Becks
Colorist: Jelle Helwig
Editor: Kevin Tromp
Animation: Kai van Blerck
Styling: Perla van Munster

MUAH: Pascale Hoogstraate
Sound: Goldroger
Sound Production: Jung von Matt
Casting Agency: GEM FACES

 

 



BM is a Bosch start-up that offers subscriptions for the use of household appliances.

BRIEF
Deliver creative concepts & digital assets for the BlueMovement (BM) introduction in Germany. 
Create awareness for the industry proposition: You can buy, but you can also rent… 

CONCEPT
We positioned the devices out of the domestic context, in line with BlueMovement's core benefits: No property, No hassle, No waste…

Models communicate with brightly coloured, miniaturised signs to - playfully - position BlueMovement as a change maker: for a new sustainable household.

ASSETS
Brand Book
Brand Film
Photography
Youtube

Social content

CREDITS
Agency: This Agency AMS
Creative Direction: Ingmar Larsen & Arthur Schotsborg
Projectmanager: Jantine Reilink
BlueMovement: Marjolein van Hek, Stefanie Meulesteen & Jesse Burkunk
Production House: Oxford House Amsterdam
Director: Sjors Baarveld
Executive Producers: Ava Elenbaas & Veronique Klomp
Photographer: Rutger Geleijnse
Photography Assistant: Angela Huizer
DOP: Job van Bijsteren
Gaffer: Simon Ruesink
Bestboy: Gijs Becks
Colorist: Jelle Helwig
Editor: Kevin Tromp
Animation: Kai van Blerck
Styling: Perla van Munster

MUAH: Pascale Hoogstraate
Sound: Goldroger
Sound Production: Jung von Matt
Casting Agency: GEM FACES

BM is a Bosch start-up that offers subscriptions for the use of household appliances.

BRIEF
Deliver creative concepts & digital assets for the BlueMovement (BM) introduction in Germany. 
Create awareness for the industry proposition: You can buy, but you can also rent… 

CONCEPT
We positioned the devices out of the domestic context, in line with BlueMovement's core benefits: No property, No hassle, No waste…

Models communicate with brightly coloured, miniaturised signs to - playfully - position BlueMovement as a change maker: for a new sustainable household.

ASSETS
Brand Book
Brand Film
Photography
Social content

CREDITS
Agency: This Agency AMS
Creative Direction: Ingmar Larsen & Arthur Schotsborg
Projectmanager: Jantine Reilink
BlueMovement: Marjolein van Hek, Stefanie Meulesteen & Jesse Burkunk
Production House: Oxford House Amsterdam
Director: Sjors Baarveld
Executive Producers: Ava Elenbaas & Veronique Klomp
Photographer: Rutger Geleijnse
Photography Assistant: Angela Huizer
DOP: Job van Bijsteren
Gaffer: Simon Ruesink
Bestboy: Gijs Becks
Colorist: Jelle Helwig
Editor: Kevin Tromp
Animation: Kai van Blerck
Styling: Perla van Munster

MUAH: Pascale Hoogstraate
Sound: Goldroger
Sound Production: Jung von Matt
Casting Agency: GEM FACES

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Product Video's

Product Video's

Product Video's

Product Video's

 

 

Product Video's


BRIEF
Deliver 2 batches* of product videos. To address the different target groups regarding their daily (domestic) jobs to be done. And create awareness for the industry proposition: You can buy, but you can also rent… *A/B testing


CONCEPT: Batch 2: miniaturised worlds, showing daily (domestic) jobs to be done - without cast.


ASSETS
Digital video
Youtube
Instagram
Google Display

CREDITS -
Agency: This Agency AMS
Creative direction: Arthur Schotsborg & Ingmar Larsen
Creative producer: Yasmin Guerrucci
Creative- & Art-direction: Setreset Films - Koen Berkhout
Production: Encrite Studio - Elmar Janse & Merel Klomp
Camera: Dennis Bravenboer & Koen Berkhout
Gaffer: Wiegert de Vries
Best boy: Wesley Mulder
Styling: Lieke Janssen
Post-production: Setreset Films - Koen Berkhout
Audio: Elephant Ears Audio


BRIEF
Deliver 2 batches* of product videos.
To address the different target groups regarding their daily (domestic) jobs to be done. And create awareness for the industry proposition: You can buy, but you can also rent… *A/B testing


CONCEPT:
Batch 2: miniaturised worlds, showing daily (domestic) jobs to be done - without cast.


ASSETS
Digital video
Youtube
Instagram
Google Display

CREDITS -
Agency: This Agency AMS
Creative direction: Arthur Schotsborg & Ingmar Larsen
Creative producer: Yasmin Guerrucci
Creative- & Art-direction: Setreset Films - Koen Berkhout
Production: Encrite Studio - Elmar Janse & Merel Klomp
Camera: Dennis Bravenboer & Koen Berkhout
Gaffer: Wiegert de Vries
Best boy: Wesley Mulder
Styling: Lieke Janssen
Post-production: Setreset Films - Koen Berkhout
Audio: Elephant Ears Audio


BRIEF
Deliver 2 batches* of product videos. To address the different target groups regarding their daily (domestic) jobs to be done. And create awareness for the industry proposition: You can buy, but you can also rent… *A/B testing


CONCEPT
Batch 2: miniaturised worlds, showing daily (domestic) jobs to be done - without cast.


ASSETS
Digital video
Youtube
Instagram
Google Display

CREDITS 
Agency: This Agency AMS
Creative direction: Arthur Schotsborg & Ingmar Larsen
Creative producer: Yasmin Guerrucci
Creative- & Art-direction: Setreset Films - Koen Berkhout
Production: Encrite Studio - Elmar Janse & Merel Klomp
Camera: Dennis Bravenboer & Koen Berkhout
Gaffer: Wiegert de Vries
Best boy: Wesley Mulder
Styling: Lieke Janssen
Post-production: Setreset Films - Koen Berkhout
Audio: Elephant Ears Audio


BRIEF
Deliver 2 batches* of product videos. To address the different target groups regarding their daily (domestic) jobs to be done. And create awareness for the industry proposition: You can buy, but you can also rent… *A/B testing


CONCEPT
Batch 2: miniaturised worlds, showing daily (domestic) jobs to be done - without cast.

ASSETS
Digital video
Youtube
Instagram
Google Display

CREDITS 
Agency: This Agency AMS
Creative direction: Arthur Schotsborg & Ingmar Larsen
Creative producer: Yasmin Guerrucci
Creative- & Art-direction: Setreset Films - Koen Berkhout
Production: Encrite Studio - Elmar Janse & Merel Klomp
Camera: Dennis Bravenboer & Koen Berkhout
Gaffer: Wiegert de Vries
Best boy: Wesley Mulder
Styling: Lieke Janssen
Post-production: Setreset Films - Koen Berkhout
Audio: Elephant Ears Audio

BRIEF
Deliver  product videos. To address the different target groups regarding their daily (domestic) jobs to be done. And create awareness for the industry proposition: You can buy, but you can also rent… *A/B testing

CONCEPT
Miniaturised worlds, showing daily (domestic) jobs to be done - without cast.

ASSETS
Digital video
Youtube
Instagram
Google Display

CREDITS 
Agency: This Agency AMS
Creative direction: Arthur Schotsborg & Ingmar Larsen
Creative producer: Yasmin Guerrucci
Creative- & Art-direction: Setreset Films - Koen Berkhout
Production: Encrite Studio - Elmar Janse & Merel Klomp
Camera: Dennis Bravenboer & Koen Berkhout
Gaffer: Wiegert de Vries
Best boy: Wesley Mulder
Styling: Lieke Janssen
Post-production: Setreset Films - Koen Berkhout
Audio: Elephant Ears Audio


*Worked together with TBWA\NEBOKO

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