Bluemovement
Bluemovement
Bluemovement
Bluemovement
Bluemovement
BM is a Bosch start-up that offers subscriptions for the use of household appliances.
BRIEF
Deliver creative concepts & digital assets for the BlueMovement (BM) introduction in Germany.
Create awareness for the industry proposition: You can buy, but you can also rent…
CONCEPT
We positioned the devices out of the domestic context, in line with BlueMovement's core benefits: No property, No hassle, No waste…
Models communicate with brightly coloured, miniaturised signs to - playfully - position BlueMovement as a change maker: for a new sustainable household.
ASSETS
Brand Book
Photography
Brand Film
Youtube
Instagram
Google Display
CREDITS
Agency: This Agency AMS
Creative Direction: Ingmar Larsen & Arthur Schotsborg
Projectmanager: Jantine Reilink
BlueMovement: Marjolein van Hek, Stefanie Meulesteen & Jesse Burkunk
Production House: Oxford House Amsterdam
Director: Sjors Baarveld
Executive Producers: Ava Elenbaas & Veronique Klomp
Photographer: Rutger Geleijnse
Photography Assistant: Angela Huizer
DOP: Job van Bijsteren
Gaffer: Simon Ruesink
Bestboy: Gijs Becks
Colorist: Jelle Helwig
Editor: Kevin Tromp
Animation: Kai van BlerckStyling: Perla van Munster
MUAH: Pascale Hoogstraate
Sound: Goldroger
Sound Production: Jung von Matt
Casting Agency: GEM FACES
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BM is a Bosch start-up that offers subscriptions for the use of household appliances.
BRIEF
Deliver creative concepts & digital assets for the BlueMovement (BM) introduction in Germany.
Create awareness for the industry proposition: You can buy, but you can also rent…
CONCEPT
We positioned the devices out of the domestic context, in line with BlueMovement's core benefits: No property, No hassle, No waste…
Models communicate with brightly coloured, miniaturised signs to - playfully - position BlueMovement as a change maker: for a new sustainable household.
ASSETS
Brand Book
Photography
Brand Film
Youtube
Instagram
Google Display
CREDITS
Agency: This Agency AMS
Creative Direction: Ingmar Larsen & Arthur Schotsborg
Projectmanager: Jantine Reilink
BlueMovement: Marjolein van Hek, Stefanie Meulesteen & Jesse Burkunk
Production House: Oxford House Amsterdam
Director: Sjors Baarveld
Executive Producers: Ava Elenbaas & Veronique Klomp
Photographer: Rutger Geleijnse
Photography Assistant: Angela Huizer
DOP: Job van Bijsteren
Gaffer: Simon Ruesink
Bestboy: Gijs Becks
Colorist: Jelle Helwig
Editor: Kevin Tromp
Animation: Kai van Blerck
Styling: Perla van Munster
MUAH: Pascale Hoogstraate
Sound: Goldroger
Sound Production: Jung von Matt
Casting Agency: GEM FACES
BM is a Bosch start-up that offers subscriptions for the use of household appliances.
BRIEF
Deliver creative concepts & digital assets for the BlueMovement (BM) introduction in Germany.
Create awareness for the industry proposition: You can buy, but you can also rent…
CONCEPT
We positioned the devices out of the domestic context, in line with BlueMovement's core benefits: No property, No hassle, No waste…
Models communicate with brightly coloured, miniaturised signs to - playfully - position BlueMovement as a change maker: for a new sustainable household.
ASSETS
Brand Book
Photography
Brand Film
Youtube
Instagram
Google Display
CREDITS
Agency: This Agency AMS
Creative Direction: Ingmar Larsen & Arthur Schotsborg
Projectmanager: Jantine Reilink
BlueMovement: Marjolein van Hek, Stefanie Meulesteen & Jesse Burkunk
Production House: Oxford House Amsterdam
Director: Sjors Baarveld
Executive Producers: Ava Elenbaas & Veronique Klomp
Photographer: Rutger Geleijnse
Photography Assistant: Angela Huizer
DOP: Job van Bijsteren
Gaffer: Simon Ruesink
Bestboy: Gijs Becks
Colorist: Jelle Helwig
Editor: Kevin Tromp
Animation: Kai van Blerck
Styling: Perla van Munster
MUAH: Pascale Hoogstraate
Sound: Goldroger
Sound Production: Jung von Matt
Casting Agency: GEM FACES
BM is a Bosch start-up that offers subscriptions for the use of household appliances.
BRIEF
Deliver creative concepts & digital assets for the BlueMovement (BM) introduction in Germany.
Create awareness for the industry proposition: You can buy, but you can also rent…
CONCEPT
We positioned the devices out of the domestic context, in line with BlueMovement's core benefits: No property, No hassle, No waste…
Models communicate with brightly coloured, miniaturised signs to - playfully - position BlueMovement as a change maker: for a new sustainable household.
ASSETS
Brand Book
Brand Film
Photography
Youtube
Social content
CREDITS
Agency: This Agency AMS
Creative Direction: Ingmar Larsen & Arthur Schotsborg
Projectmanager: Jantine Reilink
BlueMovement: Marjolein van Hek, Stefanie Meulesteen & Jesse Burkunk
Production House: Oxford House Amsterdam
Director: Sjors Baarveld
Executive Producers: Ava Elenbaas & Veronique Klomp
Photographer: Rutger Geleijnse
Photography Assistant: Angela Huizer
DOP: Job van Bijsteren
Gaffer: Simon Ruesink
Bestboy: Gijs Becks
Colorist: Jelle Helwig
Editor: Kevin Tromp
Animation: Kai van Blerck
Styling: Perla van Munster
MUAH: Pascale Hoogstraate
Sound: Goldroger
Sound Production: Jung von Matt
Casting Agency: GEM FACES
BM is a Bosch start-up that offers subscriptions for the use of household appliances.
BRIEF
Deliver creative concepts & digital assets for the BlueMovement (BM) introduction in Germany.
Create awareness for the industry proposition: You can buy, but you can also rent…
CONCEPT
We positioned the devices out of the domestic context, in line with BlueMovement's core benefits: No property, No hassle, No waste…
Models communicate with brightly coloured, miniaturised signs to - playfully - position BlueMovement as a change maker: for a new sustainable household.
ASSETS
Brand Book
Brand Film
Photography
Social content
CREDITS
Agency: This Agency AMS
Creative Direction: Ingmar Larsen & Arthur Schotsborg
Projectmanager: Jantine Reilink
BlueMovement: Marjolein van Hek, Stefanie Meulesteen & Jesse Burkunk
Production House: Oxford House Amsterdam
Director: Sjors Baarveld
Executive Producers: Ava Elenbaas & Veronique Klomp
Photographer: Rutger Geleijnse
Photography Assistant: Angela Huizer
DOP: Job van Bijsteren
Gaffer: Simon Ruesink
Bestboy: Gijs Becks
Colorist: Jelle Helwig
Editor: Kevin Tromp
Animation: Kai van Blerck
Styling: Perla van Munster
MUAH: Pascale Hoogstraate
Sound: Goldroger
Sound Production: Jung von Matt
Casting Agency: GEM FACES
Product Video's
Product Video's
Product Video's
Product Video's
Product Video's
BRIEF
Deliver 2 batches* of product videos. To address the different target groups regarding their daily (domestic) jobs to be done. And create awareness for the industry proposition: You can buy, but you can also rent… *A/B testing
CONCEPT: Batch 2: miniaturised worlds, showing daily (domestic) jobs to be done - without cast.
ASSETS
Digital video
Youtube
Instagram
Google Display
CREDITS -
Agency: This Agency AMS
Creative direction: Arthur Schotsborg & Ingmar Larsen
Creative producer: Yasmin Guerrucci
Creative- & Art-direction: Setreset Films - Koen Berkhout
Production: Encrite Studio - Elmar Janse & Merel Klomp
Camera: Dennis Bravenboer & Koen Berkhout
Gaffer: Wiegert de Vries
Best boy: Wesley Mulder
Styling: Lieke Janssen
Post-production: Setreset Films - Koen Berkhout
Audio: Elephant Ears Audio
BRIEF
Deliver 2 batches* of product videos.
To address the different target groups regarding their daily (domestic) jobs to be done. And create awareness for the industry proposition: You can buy, but you can also rent… *A/B testing
CONCEPT:
Batch 2: miniaturised worlds, showing daily (domestic) jobs to be done - without cast.
ASSETS
Digital video
Youtube
Instagram
Google Display
CREDITS -
Agency: This Agency AMS
Creative direction: Arthur Schotsborg & Ingmar Larsen
Creative producer: Yasmin Guerrucci
Creative- & Art-direction: Setreset Films - Koen Berkhout
Production: Encrite Studio - Elmar Janse & Merel Klomp
Camera: Dennis Bravenboer & Koen Berkhout
Gaffer: Wiegert de Vries
Best boy: Wesley Mulder
Styling: Lieke Janssen
Post-production: Setreset Films - Koen Berkhout
Audio: Elephant Ears Audio
BRIEF
Deliver 2 batches* of product videos. To address the different target groups regarding their daily (domestic) jobs to be done. And create awareness for the industry proposition: You can buy, but you can also rent… *A/B testing
CONCEPT
Batch 2: miniaturised worlds, showing daily (domestic) jobs to be done - without cast.
ASSETS
Digital video
Youtube
Instagram
Google Display
CREDITS
Agency: This Agency AMS
Creative direction: Arthur Schotsborg & Ingmar Larsen
Creative producer: Yasmin Guerrucci
Creative- & Art-direction: Setreset Films - Koen Berkhout
Production: Encrite Studio - Elmar Janse & Merel Klomp
Camera: Dennis Bravenboer & Koen Berkhout
Gaffer: Wiegert de Vries
Best boy: Wesley Mulder
Styling: Lieke Janssen
Post-production: Setreset Films - Koen Berkhout
Audio: Elephant Ears Audio
BRIEF
Deliver 2 batches* of product videos. To address the different target groups regarding their daily (domestic) jobs to be done. And create awareness for the industry proposition: You can buy, but you can also rent… *A/B testing
CONCEPT
Batch 2: miniaturised worlds, showing daily (domestic) jobs to be done - without cast.
ASSETS
Digital video
Youtube
Instagram
Google Display
CREDITS
Agency: This Agency AMS
Creative direction: Arthur Schotsborg & Ingmar Larsen
Creative producer: Yasmin Guerrucci
Creative- & Art-direction: Setreset Films - Koen Berkhout
Production: Encrite Studio - Elmar Janse & Merel Klomp
Camera: Dennis Bravenboer & Koen Berkhout
Gaffer: Wiegert de Vries
Best boy: Wesley Mulder
Styling: Lieke Janssen
Post-production: Setreset Films - Koen Berkhout
Audio: Elephant Ears Audio
BRIEF
Deliver product videos. To address the different target groups regarding their daily (domestic) jobs to be done. And create awareness for the industry proposition: You can buy, but you can also rent… *A/B testing
CONCEPT
Miniaturised worlds, showing daily (domestic) jobs to be done - without cast.
ASSETS
Digital video
Youtube
Instagram
Google Display
CREDITS
Agency: This Agency AMS
Creative direction: Arthur Schotsborg & Ingmar Larsen
Creative producer: Yasmin Guerrucci
Creative- & Art-direction: Setreset Films - Koen Berkhout
Production: Encrite Studio - Elmar Janse & Merel Klomp
Camera: Dennis Bravenboer & Koen Berkhout
Gaffer: Wiegert de Vries
Best boy: Wesley Mulder
Styling: Lieke Janssen
Post-production: Setreset Films - Koen Berkhout
Audio: Elephant Ears Audio
*Worked together with TBWA\NEBOKO
Selected Works
Denim SolarProject type
IntersportProject type
Poesiat & KaterProject type
SolarclarityProject type
BluemovementProject type
Round11Work
Previous workProject type
Contact
Falckstraat 15, 4e etage, 1017 VV Amsterdam
Phone: +31 6 45 30 24 52
Email: mail@thisagency.nl
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