Client
Services
Campaign Design,
Year
Visit
#Shitlist
A shit ton of companies, and their CEO’s, don’t give a crap about the environment.
The Concept
To celebrate World Earth Day #54, The Good Roll | B Corp launched an awareness campaign: Introducing The Shitlist. This hand-printed toilet roll features 100 names of CO2-gassy polluters, from CEOs and billionaires to celebrities. Playful and cheeky, but with a clear message: accountability!
The Result
Many companies and their CEOs don’t give a crap about the environment. To mark World Earth Day #54, The Good Roll | B Corp launched a cheeky awareness campaign: The Shitlist. This hand-printed toilet roll features 100 names of CO2 polluters, from CEOs and billionaires to celebrities. Playful and bold, it sends a clear message: accountability!
Credits
Photography - Jelle Rietveld
Website development - Robot Kittens
Client - The Good Roll
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