#Shitlist

A shit ton of companies, and their CEO’s, don’t give a crap about the environment.

The Concept

To celebrate World Earth Day #54, The Good Roll | B Corp launched an awareness campaign: Introducing The Shitlist. This hand-printed toilet roll features 100 names of CO2-gassy polluters, from CEOs and billionaires to celebrities. Playful and cheeky, but with a clear message: accountability!

The Result

Many companies and their CEOs don’t give a crap about the environment. To mark World Earth Day #54, The Good Roll | B Corp launched a cheeky awareness campaign: The Shitlist. This hand-printed toilet roll features 100 names of CO2 polluters, from CEOs and billionaires to celebrities. Playful and bold, it sends a clear message: accountability!

Credits

Photography - Jelle Rietveld

Website development - Robot Kittens

Client - The Good Roll

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