The BAR (Beer assistance referee)

Migrant workers in Qatar continue to face labour abuses. Curtailment of freedom of expression even increased in the run-up to FIFA World Cup 2022.

Concept

We've crafted a new beer can for Poesiat & Kater: the BAR-beer. Featuring one side in red and the other in yellow, allowing people to express their colours during this controversial World Cup.

Migrant workers in Qatar continue to face labour abuses. Curtailment of freedom of expression even increased in the run-up to FIFA World Cup 2022. We've crafted a new beer can for Poesiat & Kater: the BAR-beer. Featuring one side in red and the other in yellow, allowing people to express their colours during this controversial World Cup.

Result

Mediaimpression of 2.3 million featured on Hart van Nederland

Credits

Film & Edit Robin Pijpers

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