Denim Solar: Proud to be boring

Buying Denim solar panels means you can focus on what you enjoy, knowing your solar panels just work.

Project:

In reality, good solar panels are actually incredibly boring. Denim understands this and also knows that too much technical talk might bore and overwhelm a potential client. So, we came up with a solution: turn being boring into something good! Denim’s solar panels are so trustworthy you completely forget about them. Denim allows you to focus on what makes you happy , and the solar panels… they're doing their job. Proud to be boring.

Concept

Insight: The fact is that solar panels are incredibly boring.

Denim understands that too much technical data overwhelms potential customers in the solar market. So, we offer a solution: boring can be positive. Denim's reliable solar products let you forget about them. How boring is that? Buying Denim solar panels means you can focus on what you enjoy, knowing your solar panels just work.

The Result

Brand lift study with an increase of 16.7% on awareness

Over 200.000 solar modules have been sold within the year after the campaign launch

Nomination for SAN Accent, Category: Durables, 2023

CREDITS:
‍Produced by - Holy Fools
Client - Denim Solar

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