Blue Movement - You can buy but you can also rent

Young people carry a subscription wherever they go. Why not a subscription to household appliances?

The Concept

We placed the devices outside the typical home setting, aligning with BlueMovement's core benefits: No property, No hassle, No waste. Models are depicted with vibrant, compact signs to playfully position BlueMovement as a catalyst for sustainable living in every household.

Most young people subscribe to loads of things—phones, streaming platforms, even scooter rentals. So, why not subscribe to your appliances too? No ownership, no hassle, and no waste—those are BlueMovement’s core benefits. That’s why we showcased BlueMovement’s devices in unconventional settings, adorned with vibrant, compact signs. We playfully position BlueMovement as the catalyst for sustainable living in every household.