Missed the Boat Party

Missed the Boat Party

Missed the Boat Party

Missed the Boat Party

People with old travel guides will show up on the wrong day.
Our job was to find a way to reach disappointed tourists that show up 3 days too late for the Dutch holiday Queen's Day due to an outdated travel guide.

*Worked together with SIDLEE

People with old travel guides will show up on the wrong day. Our job was to find a way to reach disappointed tourists that show up 3 days too late for the Dutch holiday Queen's Day due to an outdated travel guide.

*Worked together with SIDLEE

People with old travel guides will show up on the wrong day. Our job was to find a way to reach disappointed tourists that show up 3 days too late for the Dutch holiday Queen's Day due to an outdated travel guide.

*Worked together with SIDLEE

People with old travel guides will show up on the wrong day.Our job was to find a way to reach disappointed tourists that show up 3 days too late for the Dutch holiday Queen's Day due to an outdated travel guide.

*Worked together with SIDLEE

People with old travel guides will show up on the wrong day. Our job was to find a way to reach disappointed tourists that show up 3 days too late for the Dutch holiday Queen's Day due to an outdated travel guide.

*Worked together with SIDLEE

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Results

An authentic Dutch Queen's Day boat experience with the 'Missed The Boat' party, organised especially and exclusively for tourists that showed up too late. A tremendous amount of media reaching over 2.5 million people with a limited budget of just 1500 euro. RTL News, Telegraaf, NOS News, Radio 1, Radio 2,Radio 3, Little Black Book, AT5, PowNews

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