G-Star

Raw for the oceans

G-Star Raw for the Oceans

G-star

Raw for the oceans

G-Star

Raw for the Oceans

G-Star Raw for the Oceans

RAW for the Oceans is a long-term G-Star collaboration with Pharrell Williams, owner of Bionic Yarn, that makes something fantastic with ocean plastic.

*Worked together with G-Star Raw

RAW for the Oceans is a long-term G-Star collaboration with Pharrell Williams, owner of Bionic Yarn, that makes something fantastic with ocean plastic.

*Worked together with G-Star Raw

RAW for the Oceans is a long-term G-Star collaboration with Pharrell Williams, owner of Bionic Yarn, that makes something fantastic with ocean plastic.

*Worked together with G-Star Raw

RAW for the Oceans is a long-term G-Star collaboration with Pharrell Williams, owner of Bionic Yarn, that makes something fantastic with ocean plastic.

*Worked together with G-Star Raw

RAW for the Oceans is a long-term G-Star collaboration with Pharrell Williams, owner of Bionic Yarn, that makes something fantastic with ocean plastic.

*Worked together with G-Star Raw

*Worked together with TBWA\NEBOKO

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Results

The campaign won the Grand Prix for Product Design at Cannes Lions 2014, two D&AD Pencils and an ADCN Grand Prix 2014. Together with G-Star RAW’s in-house team and Mark Muller, Christian Borstlap/Part of a Bigger Plan developed the communication concept and film for ‘RAW for the Oceans’. Product Design, view here.

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