No Fairytales

This agency created the Serious about Food campaign for No Fairytales, using humor to show that healthy eating can be simple and fun. With the catchy Wrapslááááp!, the campaign highlights veggie tortillas as tasty, everyday alternatives. It taps into familiar habits to make healthy choices feel accessible and enjoyable.Visible in pre-rolls and on social media, the campaign wakes people up with a smile—proving healthy doesn’t mean boring.